Experience

Digital Designer

All About Artists

August 2023 – Present

Stuttgart, DE

  • As a working student, I'm highly motivated to drive our agency's projects forward. I lead the design department and create enduring, high-impact work for client initiatives—from OOH campaigns to optimizing Shopify stores. I live fully digital and love building immersive assets.
  • Clients include: Amazon Music, Joyn, MediaMarkt, About You

Tour Management

All About Artists

May 2022 – December 2022

Germany

  • Led and organized a 20-person crew on a multi-city music tour for a German influencer and artists. Took ownership of venue communications, negotiated availabilities, and aligned the full tour schedule across artists, management, and production teams.
  • Coordinated logistics end-to-end—transport, accommodation, equipment, backstage operations—and implemented clear workflows for load-in, soundcheck, and changeovers.

Digital Content Creator

PAL Next AG

November 2021 - August 2023

Stuttgart, DE

  • Transitioned from hands-on production to concept-led content development, shaping integrated video, motion, and photo narratives for multi-platform campaigns with a strong emphasis on brand strategy.
  • Led the conceptual framework and creative direction across pre‑production, production, and post‑production, while overseeing budgets, contracts, and compliance to safeguard delivery standards.
  • Defined campaign concepts, built creative roadmaps, and managed talent relations, aligning schedules and resources to translate strategic objectives into high‑quality, on‑brand content.
  • Clients include: Amazon Prime Video, Joyn

Photographer

Freelancer

October 2018 - March 2023

Munich, DE

  • Directed the full production lifecycle—concept, pre‑production, on‑set execution, and post—upholding strict standards for budgets, contracts, and legal compliance.
  • Launched a professional practice early: began at 12 and completed a first commercial assignment for Audi at 14, establishing a reputation for precision, reliability, and creative problem‑solving.
  • Clients include: Audi, About You, Amazon Prime Video, Amazon Music, Leica

Skills

Project Management

  • Budget Management & Forecasting
  • Timeline Development & Execution
  • Vendor & Contract Negotiation
  • On-Site Production Management

Strategic Thinking

  • Creative strategy development
  • Data‑informed decision‑making
  • Product roadmapping
  • Stakeholder alignment
  • Market and competitive analysis.

Digital Design

  • UI/UX Design and Prototyping
  • Design Systems and Component Libaries
  • Brand‑aligned visual design
  • User Testing

Education

IU International University Stuttgart

Bachelor of Arts in Media Design

In-depth: Product design and development